Parker Headshots

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Brand Consistency with Parker Headshots

Tara with Parker Headshots loves returning clients. It’s an even greater privilege to photograph a repeat client when the individual is a highly skilled photographer herself.  This client was in the studio almost six years to the day of her last session with Tara. 

BRAND CONSISTENCY FOR BOTH CLIENT AND PHOTOGRAPHER

It was a double-take moment when the 2018 headshot was placed next to the 2024 headshot. Aside from the obvious changes like a different shirt, a slight change in hair and Tara’s enhanced techniques, the images were carbon copies of each other. The client was thrilled because she loved her original headshot, but now she had an updated one to use in her marketing materials. The similarity of the images keeps the brand consistent for the client as well as the photographer. This before and after example, spanning 6 years, underscores the importance of brand consistency for clients seeking headshots services because they can see that Tara’s work is consistent.  

CONSISTENCy is key

When hiring a photographer for your personal or professional needs, review their portfolio. You want to know that you will receive images that will be similar to the ones that drew you to the photographer in the first place.